SWOT ANALYSIS OF KUE SAPIK GULA AREN AS A SUPPORTING TOURISM ATTRACTION OF SOLOK SELATAN DISTRICT

Authors

  • Aocta Riva Auberni Pariwisata Syariah, UIN Mahmud Yunus Batusangkar
  • Pepy Afrilian Pariwisata Syariah, UIN Mahmud Yunus Batusangkar
  • Siska Mandalia Universitas Islam Negeri Mahmud Yunus Batusangkar https://orcid.org/0000-0002-7395-4185

DOI:

https://doi.org/10.59193/jmn.v2i1.98

Keywords:

Kue Sapik Gula Aren, SWOT Analysis, Tourism, Solok Selatan

Abstract

This study aims to analyze the strengths, weaknesses, opportunities, and threats of the Kue Sapik Gula Aren   as a support for the tourist attraction of South Solok Regency. The research method used is through a qualitative approach using the SWOT analysis method and the data used in this study are primary and secondary data, data collection techniques by observation and interviews. The data obtained from the results of data collection is then analyzed using SWOT analysis to find out what are the strengths, weaknesses, opportunities, and threats of the Kue Sapik Gula Aren as asupporting tourist attraction in South Solok Regency. Based on the results of the study, it shows that the Kue Sapik Gula Aren has the strengths 1 it has a unique taste that comes from palm sugar 2 Kue Sapik Gula Aren can only be found in South Solok 3 has been certified halal from the MUI, and the opportunity 1 can be a support for new tourist attractions in South Solok Regency 2 promote traditional culinary 3 promote the economy of the surrounding community. With these strengths and opportunities, can take advantage of existing opportunities while minimizing weaknesses and also being able to overcome various kinds of threats from the Kue Sapik Gula Aren. Thus, this Kue Sapik Gula Aren can be used as a support for the tourist attraction of South Solok Regency.

 

 

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Author Biography

Siska Mandalia, Universitas Islam Negeri Mahmud Yunus Batusangkar

Tourism Department UIN Mahmud Yunus Batusangkar 

References

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Published

21-02-2023

How to Cite

Aocta Riva Auberni, Pepy Afrilian, & Mandalia, S. (2023). SWOT ANALYSIS OF KUE SAPIK GULA AREN AS A SUPPORTING TOURISM ATTRACTION OF SOLOK SELATAN DISTRICT. JURNAL MANAJEMEN KULINER, 2(1), 31–37. https://doi.org/10.59193/jmn.v2i1.98

Issue

Section

FEBRUARI 2023

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