ANALISIS SKEMA PROMOSI PARIWISATA MELALUI TIKTOK TERHADAP MINAT KUNJUNGAN TSUKAMIE NOODLE BANDUNG
DOI:
https://doi.org/10.59193/jmn.v3i2.249Keywords:
Culinary tourism, Social media, Tiktok, Tourism promotionAbstract
The existence of social media in the digital era has an important role in the promotion of various industrial sectors in Indonesia,
including the tourism industry. There are many kinds of platforms that can be utilized in the promotion of a tourist destination,
one of which is TikTok. TikTok is a culinary center platform where a variety of unique and creative culinary delights are
celebrated and promoted, one of which is Tsukamie Noodle Bar culinary. This research aims to see the effectiveness of
promoting Tsukamie Noodle Bar culinary tourist destinations through the TikTok platform in attracting tourists to visit. The
research method used is a qualitative method, where researchers conduct direct interviews with the manager or owner of
Tsukamie Noodle. The final results of the study stated that the manager stated that Instagram was considered easier and more
convenient to use as a promotional media, especially in terms of building interactions with audiences thanks to its complete
features.
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Copyright (c) 2024 Ghina Istifany Shabila, Mohamad Faizal Putra Saifudin, Nabila Khairunnisa, Sinta Agustina, Wini Novianti, Zahra Gania Khaerunnisa, Rama Wijaya Abdul Rozak
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