ANALISIS SKEMA PROMOSI PARIWISATA MELALUI TIKTOK TERHADAP MINAT KUNJUNGAN TSUKAMIE NOODLE BANDUNG

Authors

  • Ghina Istifany Shabila Universitas Pendidikan Indonesia
  • Mohamad Faizal Putra Saifudin Universitas Pendidikan Indonesia
  • Nabila Khairunnisa Universitas Pendidikan Indonesia
  • Sinta Agustina Universitas Pendidikan Indonesia
  • Wini Novianti Universitas Pendidikan Indonesia
  • Zahra Gania Khaerunnisa Universitas Pendidikan Indonesia
  • Rama Wijaya Abdul Rozak Universitas Pendidikan Indonesia

DOI:

https://doi.org/10.59193/jmn.v3i2.249

Keywords:

Culinary tourism, Social media, Tiktok, Tourism promotion

Abstract

The existence of social media in the digital era has an important role in the promotion of various industrial sectors in Indonesia,
including the tourism industry. There are many kinds of platforms that can be utilized in the promotion of a tourist destination,
one of which is TikTok. TikTok is a culinary center platform where a variety of unique and creative culinary delights are
celebrated and promoted, one of which is Tsukamie Noodle Bar culinary. This research aims to see the effectiveness of
promoting Tsukamie Noodle Bar culinary tourist destinations through the TikTok platform in attracting tourists to visit. The
research method used is a qualitative method, where researchers conduct direct interviews with the manager or owner of
Tsukamie Noodle. The final results of the study stated that the manager stated that Instagram was considered easier and more
convenient to use as a promotional media, especially in terms of building interactions with audiences thanks to its complete
features.

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References

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Published

29-08-2024

How to Cite

Istifany Shabila, G., Putra Saifudin, M. F., Khairunnisa, N., Agustina, S., Novianti, W., Gania Khaerunnisa, Z., & Abdul Rozak, R. W. (2024). ANALISIS SKEMA PROMOSI PARIWISATA MELALUI TIKTOK TERHADAP MINAT KUNJUNGAN TSUKAMIE NOODLE BANDUNG. JURNAL MANAJEMEN KULINER, 3(2), 156–159. https://doi.org/10.59193/jmn.v3i2.249

Issue

Section

AGUSTUS 2024