JURNAL MATA PARIWISATA adalah jurnal yang diterbitkan oleh Puslitabmas Politeknik Pariwisata Batam dan dikelola oleh Program Studi Magister Terapan Perencanaan dan Pengembangan Pariwisata di Batam Tourism Polytechnic. Semua hasil penelitian akan dipublikasikan melalui Jurnal Mata Pariwisata ini, dimana scope dan focus penulisan berkaitan dengan perencanaan dan pengembangan kepariwisataan sebagaimana yang dijelaskan pada scope dan focus Jurnal Mata Pariwisata. Terbit sebanyak dua kali setahun yakni bulan Maret dan September. dx.doi.org/10.59193/terapan_pariwisata
STRATEGI PENGEMBANGAN PARIWISATA KREATIF BAHARI DAN ANALISIS DYA SAIANG DESTINASI KEPULAUAN BANGKA BELITUNG
This study aims to analyse the development strategy for marine-based creative tourism products in the Bangka Belitung Islands and to assess the destination's feasibility and competitiveness. Bangka Belitung has significant potential for marine tourism, yet integration with the creative economy remains suboptimal. The research method employed is a descriptive qualitative approach, with data collected through observation, interviews, and documentation. The analysis techniques include SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) and 4A component analysis (Attraction, Accessibility, Amenity, Ancillary). The results indicate that Bangka Belitung is highly competitive in natural attractions but requires improvement in amenities and in creative product packaging. The recommended strategy involves strengthening local community-based creative industries and improving digital infrastructure to enhance destination competitiveness. This synergy is expected to transform the mining-based economy into a sustainable tourism economy.
Copyright (c) 2026 Malinda Syamsyuma, Zakia Ayu Letari https://creativecommons.org/licenses/by/4.0
PENGARUH PROGRAM KONSERVASI MANGROVE TERHADAP KUALITAS LINGKUNGAN DI DESTINASI EKOWISATA KABUPATEN BINTAN
This study aims to analyse the influence of mangrove conservation programs on environmental quality within the ecotourism destinations of Bintan Regency. Given the rapid growth of tourism, maintaining ecological balance has become critical. Utilising a quantitative causal associative approach, the research involved a sample of 76 respondents from a total population of 304 visitors and stakeholders. Data were collected through Likert-scale questionnaires and processed using simple linear regression. The findings demonstrate a significant positive effect, as indicated by the regression equation Y = 25.763 + 0.299X. Statistical analysis yielded a t-value of 4.149, exceeding the t-table threshold of 1.990 (p < 0.05), which confirms that conservation initiatives effectively enhance habitat quality. Furthermore, the coefficient of determination (R²) was 0.189, indicating that conservation efforts explain 18.9% of the improvement in environmental quality, with other external factors accounting for the remainder. The study concludes that integrating reforestation with ecotourism education is vital for sustaining Bintan's coastal ecosystem.
Copyright (c) 2026 Hetty Yulianti Sihite https://creativecommons.org/licenses/by/4.0
POTENSI PENGEMBANGAN DAYA TARIK WISATA ALAM BUWUN MAS GUNA MEWUJUDKAN PARIWISATA BERKELANJUTAN LOMBOK
The shift towards sustainable tourism aims to balance ecological preservation and local economic benefits. Buwun Mas Village in Lombok possesses immense natural potential, including pristine savannas and mangrove ecosystems. However, this potential is currently threatened by structural and institutional barriers. This study aims to evaluate the development potential of Buwun Mas's natural attractions and formulate a sustainable tourism management strategy. This research employed a qualitative approach with an intrinsic case study design. Data were systematically collected through in-depth interviews with key local stakeholders, moderate participant observation assessing the fundamental tourism components, and document analysis. The results indicate that, while the natural attractions are highly competitive, poor road accessibility and inadequate basic amenities severely limit tourists' length of stay and the resulting economic multiplier effects. Furthermore, the local Tourism Awareness Group faces significant institutional challenges, including a lack of independent financial capacity, limited digital marketing literacy, and a lack of strategic external partnerships. Consequently, the gap in strict local environmental regulations has led to physical degradation, such as savanna erosion caused by illegal off-road activities. In conclusion, transforming Buwun Mas into a sustainable tourism destination cannot rely solely on its natural beauty. It necessitates a collaborative intervention where the regional government must prioritise fundamental infrastructure development, while the village authority must immediately enact binding ecological conservation regulations to prevent future exploitation.
Copyright (c) 2026 Krismon Nusantara Saksi https://creativecommons.org/licenses/by/4.0
ANALISIS PENGEMBANGAN PARIWISATA BUDAYA KOTA TANJUNGPINANG MENGHADAPI KENDALA KETERBATASAN SUMBER DAYA MANUSIA
The development of cultural tourism in Tanjungpinang City, particularly on Penyengat Island, faces significant structural challenges due to the limited quantity and quality of local human resources. This study aims to analyse the cultural tourism development strategy in Tanjungpinang City, focusing on addressing human resource constraints and identifying effective models for local community empowerment. This research utilises a qualitative descriptive case study approach. Primary data were collected through participatory observations and in-depth interviews with purposively selected key informants, including traditional leaders, government officials, and local tourism awareness groups. Data were analysed interactively using thematic coding and validated through source and method triangulation. The findings reveal a critical gap in local human resource competencies, specifically regarding digital marketing literacy, foreign language proficiency, and modern historical storytelling techniques. Furthermore, existing government training programs are predominantly top-down and lack continuous practical mentoring, while the current tourism workforce is dominated by an aging population, with extremely slow youth recruitment. In conclusion, overcoming these human resource barriers requires a structural paradigm shift from ceremonial training to sustainable vocational mentoring and business incubation. Empowering local institutions and actively involving the younger generation are essential to ensure Tanjungpinang's cultural heritage is managed professionally and sustainably.
Copyright (c) 2026 Ida Rahayu https://creativecommons.org/licenses/by/4.0
EFEKTIVITAS DESTINASI WISATA INDOOR DALAM MENGANTISIPASI PERUBAHAN MUSIM DAN MENJAGA CITRA PARIWISATA YOGYAKARTA
The tourism sector in Yogyakarta is highly vulnerable to seasonal changes and extreme weather due to its heavy reliance on outdoor attractions, which negatively impacts destination image. This study aims to examine the effectiveness of indoor tourism destinations in mitigating the risks of extreme weather and maintaining Yogyakarta's tourism image. A quantitative explanatory approach was employed using Structural Equation Modelling (SEM) based on Partial Least Squares (PLS). Data was collected from a sample of 400 domestic tourists who visited at least two indoor destinations in Yogyakarta during the peak rainy season. The analysis reveals that the effectiveness of indoor facilities and weather anticipation capacity directly and significantly affect tourism image with path coefficients of β = 0.285 and β = 0.240, respectively. The combination of indoor facilities, weather mitigation, and tourist experience explains 71.5% of the variance in destination image (R² = 0.715). Furthermore, tourist experience acts as a significant partial mediator between indoor facilities and tourism image (β = 0.171), and between weather anticipation and tourism image (β = 0.157). In conclusion, developing climate-responsive indoor infrastructure, combined with high-value tourist experiences, is a fundamental strategy for building regional tourism resilience.
Copyright (c) 2026 Ajie Wicaksono, Suradi, Anton Triyantoro https://creativecommons.org/licenses/by/4.0
GAP ANALYSIS PENGEMBANGAN REMPANG ECO-CITY: ANTARA POTENSI PARIWISATA BERKELANJUTAN DAN DINAMIKA KONFLIK SOSIAL
The development of Rempang Eco-City (REC) in Batam represents a strategic effort to promote sustainable tourism and regional economic growth. This study examines the gap between the planned concept and its actual implementation, particularly in tourism potential and social conflicts. Using a descriptive qualitative approach with gap analysis, data were collected through observation, interviews, documentation, and literature review, focusing on four aspects: policy and planning, social conditions, economic and tourism potential, and infrastructure and environmental readiness. The findings indicate significant gaps across all aspects. Development remains largely top-down with limited community participation, while social resistance highlights unresolved issues of rights and inclusivity. Despite strong tourism potential, progress is hindered by uncertainty and conflict, and infrastructure readiness is still inadequate. The research concludes that Rempang Eco City’s success depends on integrating social inclusion, environmental sustainability, and participatory governance, supported by community-based tourism, improved infrastructure, and inclusive policies
Copyright (c) 2026 Eva Amalia, Wahjoe Pangestoeti, Siti Arieta https://creativecommons.org/licenses/by/4.0